Abstract:
It is no longer in doubt that public Relations
is an officially recognised profession in Nigeria.
At least Decree No. 16 of 1990 gives this official
recognition. But what is contestable is whether the
profession is being utilized and valued as is the case
with its contemporaries. This is what the study sets
out to establish. 0
The researcher collected both primary and secondary
data. It was discovered that the profession suffers
under utilization and undervaluation for a number of
factors which include the performance of the practitioners, lack of wholehearted commitment by the
Nigerian Institute of public Relations to control
entry requirement, enforcement of decree 16 of 1990,
lack of commitment on the part of government and lack
of many -institutions of higher learning offering
courses, among others. However, the undervaluation
and under utilization is more in government establishments which incidentally promulgated the relevant
degree on the practice of the profession.
