http://repository.unn.edu.ng/handle/123456789/433 Wed, 02 Sep 2026 16:15:38 GMT 2026-09-02T16:15:38Z http://repository.unn.edu.ng/handle/123456789/9537 Analysis of the Effect of Sales Promotion on Consumers Brand Loyalty – A Study of Nutricima Ltd (Part of Pz Cussons Nig Plc Group) Products Okonkwo, Chinedu Felix This study is focused on the analysis of the effect of sales promotion on consumers , brand loyalty – A study of Nutricima Ltd ( Part Of PZ Cussons Nig Plc Group) products. Some of objectives of the study are,0 to determine if different forms of sales promotion (Cash Cuts, Free Sample, Gifts/Premium, Special Sale or Contest) impacts on consumer brands loyalty, find out which form of sales promotion is most effective as consumers brands (Nutricima) loyalty, assess the effect of unregulated sales promotion on consumer brands loyalty, etc. Related literatures were reviewed to give the researcher an insight to the work of others in the areas of study. The data collected was analyzed using, statistical tables, frequency distribution percentages and chi-square (X2) The study through the test of hypotheses emphasized that; Different forms of sales promotion (Cash Cuts, Free Sample, Gifts/Premium, Special Sale or Contest) impacts on consumer brands loyalty, contest and free sample constitutes the most effective form of sales promotion on consumers brands (Nutricima) loyalty, unregulated sales promotion affects consumer brands loyalty, inadequate market analysis for sales promotion affects consumer brands loyalty, etc. The researcher made the following recommendation based on the study; unregulated sales promotion that affects consumer brands loyalty should be adopted and practiced if profitable, but should be reversed for the preferred practice if negative, inadequate market analysis for sales promotion that affects consumer brands loyalty should be regularly adjusted as a way of meeting with global competition and standard, apathy and unwillingness of consumers to respond to value creation of sales promotion on brands loyalty that affect growth and development of organizations should be addressed through etc. Sat, 01 Jun 2013 00:00:00 GMT http://repository.unn.edu.ng/handle/123456789/9537 2013-06-01T00:00:00Z http://repository.unn.edu.ng/handle/123456789/9258 Influence of Corporate Restructuring on the Performance of Nigerian Banks Okoye, Ngozi P. The history of banking development in Nigeria has been punctuated by periods of distress in the sector. The earliest is in the 1950s. Another wave of distress is followed in the 1990s, which elicited the use of corporate restructuring as .a strategy in addressing the problem. In the light of the overall implications and effects of the distress factor on business survival, this research examined the influence of corporate restructuring as embarked upon by banks in tackling the problems with particular emphasis on the just concluded restructuring exercise of Union Bank. In conducting the research, the vie1-vs of various authors in relevant fields were examined to establish the historical background of the problem and to definite key concepts relevant to its resolution. Data for analysis were also sourced from published materials as well as from a field survey of the customers of Garden avenue Branch of Union Bank. The staff of the bank were also interviewed!. Collected data were presented in tabular forms. From the analysis of the generated data, it was observed that the introduction of new innovations in the areas of new bank products manpower development and the on-line real time computer network has led to improved customers service of the restructured banks. The positive effect of this on business survival is seen in the steady rise in the bank customers, growth in the assets base, increase in profitability, capital adequacy, growth in the share market prices and the overall good health of the restructured banks. However, these could not have been achieved without some negative social impacts as observed in the displacement of human labour by the computer technology resulting in the increased rate of unemployment in the society. A major highlight of the research was that banks did not show enough concern for operating with set out guidelines and regulations unsecured borrowing by bank die directors which later turned out to be bad debts remains the greatest treat to the banks. The researcher thus recommended that banks should always comply fully with operating guidelines. The regulatory authorities should, on their part, become more vigilant to their regulatory roles and impose strict sanctions for contraventions. A detailed study was also recommended on the social impact of labour displacement by the 'computer technology. The research concluded that corporate restructuring has led to improved performance in the Nigerian sector. Abstract Sun, 01 Aug 2010 00:00:00 GMT http://repository.unn.edu.ng/handle/123456789/9258 2010-08-01T00:00:00Z http://repository.unn.edu.ng/handle/123456789/9256 IDENTIFICATION AND ANALYSIS OE KEY REASONS FOR THE UNDERVALUATION AND UNDERUTILIZATION OF PUBLIC RELATIONS PROFESSION IN NIGERIA AUDU, WILLIAM WOHYIT It is no longer in doubt that public Relations is an officially recognised profession in Nigeria. At least Decree No. 16 of 1990 gives this official recognition. But what is contestable is whether the profession is being utilized and valued as is the case with its contemporaries. This is what the study sets out to establish. 0 The researcher collected both primary and secondary data. It was discovered that the profession suffers under utilization and undervaluation for a number of factors which include the performance of the practitioners, lack of wholehearted commitment by the Nigerian Institute of public Relations to control entry requirement, enforcement of decree 16 of 1990, lack of commitment on the part of government and lack of many -institutions of higher learning offering courses, among others. However, the undervaluation and under utilization is more in government establishments which incidentally promulgated the relevant degree on the practice of the profession. Sat, 01 Jan 2000 00:00:00 GMT http://repository.unn.edu.ng/handle/123456789/9256 2000-01-01T00:00:00Z http://repository.unn.edu.ng/handle/123456789/9254 THE IMPACT OF PROMOTIONAL TOOLS IN THE MARKETING OF SOFT DRINK PRODUCTS IN SOUTH- EAST NIGERIA OGHENERHORO, ANTHONY, A Sales promotion is an important component of a company’s marketing communication strategy along with advertising, public relations and personal selling. At its core, sales promotion is a marketing activity that adds to the basic value proposition behind a product for a limited time in order to stimulate consumer purchasing, sales effectiveness or the effort of the sales force. Thus, Sales promotion Strategies are supposed to be highly effective in exposing customers to the products for the first time and can serve as a key promotional component in the early stages of new product introduction as well helping to build product awareness, create consumer interest in a product, stimulate demand in the product and assist in re-informing a brand on the mind of consumers. It was based on the role of Sales promotional strategies therefore that this study had the following objectives; to determine how sales promotional strategies adopted by Soft drink companies have impacted on building brand awareness of their- products on consumers; to determine whether sales promotional strategies of Sofi drink companies have resulted in creating consumer interest on their products; to determine the effect of sales promotional strategies of Soft drink companies in stimulating demand in their products on consumers and to determine the effect of Soft drink companies sales promotional strategies in re-informing soft drinks as a brand of consumers in South-East Nigeria. The survey research design was adopted and the sources of data for the research are both primary through the issue of questionnaire and also from secondary data sources. ANOVA non parametric statistics method was used to test the hypotheses. The result from the hypotheses tested showed that Soft drink companies sales promotional strategies have impacted on building brand awareness as F-cal was greater than F-tab (7.82 > 5.05); created consumer interest in their products, thus have increased the consumption of the product as F-cal was greater than F-tab (6.255 > 5.05) and stimulated the demand and as well as reinforce soft drinks as a Brand in the minds of the consumers as F-cal was greater than F- tab (7.416 > 5.05) in South-East Nigeria. Therefore Sales promotional strategies of Soft drink companies have impacted positively on their products and it is recommended not only for Sofl drink companies but also for all organizations. Sat, 01 Jan 2011 00:00:00 GMT http://repository.unn.edu.ng/handle/123456789/9254 2011-01-01T00:00:00Z