http://repository.unn.edu.ng/handle/123456789/291 2026-09-02T20:05:09Z 2026-09-02T20:05:09Z Umeanozie, Chidinma Ugochinyere http://repository.unn.edu.ng/handle/123456789/9159 2021-07-19T10:12:27Z 2018-12-01T00:00:00Z

Influence of Exposure of Children to Violent Films in Selected States in Southeast Nigeria Umeanozie, Chidinma Ugochinyere Studies spanning decades on the influence of media have most often inferred that the media have certain kind of influence on the audience perception and attitude. The level of influence has been varied as noted in literature on Bullet Theory, Uses and Gratification Theory, Theory of Learned Behaviour and Theory of Selectivity. This study therefore was an attempt to evaluate the influence of exposure of children to violent films. It aimed at finding out if exposure to violent films can impact a child’s behaviour. Using the theory of selectivity and social learning theory, the study adopted a descriptive approach. The population of the study was drawn from children in four schools across Enugu and Anambra states with one school drawn from an urban area and the other from a rural area in both states. The study found that there is minimal exposure of children in the South East to film and their exposure to violent films is also minimal. The study recorded that there is no significant relationship between exposure to violence in film and violence in real life. Children get exposed to violent films based on choices made by parents or friends, for the thrill of the action and also due to lack of alternative films to watch. It therefore recommended that parents should pay more attention to the movies consumed by their children and should as well guide them on how to avoid peer influence when their friends try to make them watch films with violent content.

2018-12-01T00:00:00Z Ugwuorah, Cecily Oluchukwu http://repository.unn.edu.ng/handle/123456789/9158 2021-07-19T10:08:46Z 2019-04-01T00:00:00Z

Undergraduates’ Perception of Citizen Journalism Practice in Nigeria Ugwuorah, Cecily Oluchukwu Citizen journalism seems to be an inevitable phenomenon in our society today. This work particularly examined Undergraduates’ perception of citizen journalism practice in Nigeria. The study was conducted using the survey research method, with a sample size of 381.Multi-stage sampling technique was used to arrive at the samples and questionnaire was the measuring instrument. This study found out that undergraduate students are very much exposed to citizen journalism and they prefer visiting citizen journalism sites for news and information, in as much as the stories most times lack credibility and are not reliable. The study also found out that the challenges the students face include the fact that citizen journalism aids in the spread of lies and biased information, it also helps in the spread of indecent videos and pictures. Based on the findings of this study, it is recommended that there should be sensitization on citizen journalism practice. It is also recommended that there should be a form of convergence between the mainstream media and citizen journalists. It is also recommended that people should make effort to verify the stories and information gotten online before sharing.

2019-04-01T00:00:00Z Orungbe, Ndidiamaka http://repository.unn.edu.ng/handle/123456789/9157 2021-07-19T10:03:58Z 2018-05-01T00:00:00Z

Audience Perception of Broadcast Media Coverage of Environmental Health Issues in South Eastern Nigeria Orungbe, Ndidiamaka This study is on “Audience Perception of Broadcast media Coverage of Environmental Health Issues in south Eastern Nigeria”. The survey method was used. The instruments used for this study are questionnaire and interview guide. Questionnaire was used in generating qualitative data while interview guide guided the in-depth interview through which quantitative data was elicited. The population of study was 18,257,090 from which sample size of 385 was made through Australian calculator. After the analysis of data with the retuned 339 copies of questionnaire, it was found that reasonable numbers of the respondents are exposed to media coverage of environmental health issues and are aware of its implications. The researcher observed that the broadcast media has not been effective in the coverage of environmental health issues, there is no particular progamme dedicated specifically to Environmental health issues. But the media has been able to influence audience attitude towards Environment health and promote a responsible environmental behavior to an extent. Based on the result of this study, the researcher recommended that Media Houses should include Environmental Health issues in their programmes and invite experts on these issues to the programme. Mother tongue should be used more often by the media when addressing environmental health issues. The public should be informed on ways to combat environmental health issues, and broadcasters should be trained on Environmental health issues, so that they will be able to educate the audience properly.

2018-05-01T00:00:00Z Onoh, Chinaza Sylvia http://repository.unn.edu.ng/handle/123456789/9156 2021-07-19T09:59:00Z 2019-04-01T00:00:00Z

Influence of Brand Image of Amstel Malta on Consumers’ Buying Decision in some Tertiary Institutions in South East Nigeria Onoh, Chinaza Sylvia Branding is mostly regarded as being very crucial and indispensable in the identification of a company’s product from those of the competitors, especially when one considered the several functions it performed on consumers’ decision and satisfaction. This study however examined the influence of brand image of Amstel malta on consumers’ buying decision- in some tertiary institutions in south east Nigeria. The objectives of the study include: Ascertain the relationship between branding and consumer patronage. Ascertain the factors of branding that are likely to influence consumers’ choice of Amstel Malt drink. Ascertain if there is any significant variation in the taste of Amstel malt drinks. Determine if there is any other factor considered in consumers’ preference for Amstel malt drink. This study was anchored on three theories; Hierarchy of Effects Theory, Theory of Reasoned Action and Self Concept Theory. The research adopted survey design, and made use of primary data collected through the use of questionnaire. The sample size used for this study is three hundred and thirty-nine (339) respondents, which consisted of the staff of some of the existing tertiary institutions in South East of Nigeria. The tertiary institutions are Michael Okpara University of Agriculture, Umudike, Alvan Ikoku Federal College of Education Owerri, Godfrey Okoye University, Enugu and Madona University Okija, Anambra State. The academic and non-academic staff of these schools formed the population of study because it is believed that they can afford Amstel Malt drink. The population was purposively chosen. This include the Academic staff numbered (1,219) and Non-academic staff (1620) making it a total of (2839), which is our population of study gotten from the registry of each school. The Bowley Proportional Sampling technique (1926) was used in determining the copies of questionnaire to be allocated to each of the faculties, in this stage. The study found out that branding had a significant influence on consumer’s choice of malt drinks. There was a significant variation in the packaging. There was a significant relationship between price and consumer’s preference for a brand of malt drink. It was recommended that Malt Manufacturing Companies should embark on research that will enable the company to identify gap that exist between consumers’ needs and their product, and also should periodically improve on product quality/taste, in which several quality control measures should be taken to maintain product quality.

2019-04-01T00:00:00Z